Garmin’s challenge is to promote the sale of accessories. It is a challenge because sales staff often view accessories as a lower priority than core products.
The solution offered by Smile Ad
The product information that the salesperson would provide is now presented digitally on a TV screen with product information developed by Smile Ad. This takes the consumer on a journey into the world of Garmin wearables, in order to make the right choice of product. This led to a demonstrable 20% increase in sales.